RED FLAG CAMPAIGN
TIMELINE
3 Months
TEAM
Alyssa Dizon
ROLE
Researcher
Art Director
Copy Writer
Editor
TOOLS
Illustrator
Indesign
Photoshop
After Effects
Premier Pro
Figma
Adobe Dimension
TinkerCAD
OVERVIEW
Incel, involuntary celibate, culture has expanded from small pockets of dateless men upset about not attracting women sexually to raging entitled men united on through their hatred for women especially those who are sexually active or they deem owe them sex. They blame their sexless lives on women through a combination of misogyny and eugenics. This leads to increased violence towards women, making groups more susceptible to that aggression more vulnerable, particularly Asian women.
OBJECTIVE
Collaborate with the National Asian Pacific American Women's Forum (NAPAWF) to create an informative campaign on the harmful Incels culture to combat violence against women, particularly Asian women, for Asian Pacific American Heritage Month.
SOLUTION
Create a campaign with three media channels that not only inform women but goes further and provide them with tools to protect themselves from these purpetraitors.
Process
1.
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5.
Select Brand
Disruption Research
Competition Research
Consumer Profile
Ideation
Campaign Concepts
Campaign Features
Campaign Goals
Print Posters
Microsite
Pop-Up
Takeaways
Posters
The Red Flag Campaign wants people to detect the patterns and language used by these violent men, some of whom have become so radicalized they end up becoming mass shooters. In these posters, viewers are first taken by the representation of a women's body only that is violated by a gunshot wound where the head would usually be placed. Underneath is a quote by the murderer that juxtaposes his violence with his harmful rhetoric.
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Red Flag Microsite
To help women continue to avoid unsafe men, we developed the Red Flag Detector microsite. This site lets people insert a person's social media handle and develop a cohesive data chart of any man's red flags. Are they banned from any dating apps due to harassment? Do they follow radical accounts? Have they commented hate speech? All this information will be gathered to protect women from men before meeting with them so they can avoid any violent or harmful interactions.
AAPI Month Pop-Up
NAPAWF wants to continue to bring awareness and focus on women's safety, therefore they will be launching a "Red Flag Awareness" pop-up in Chinatown where they will give out free branded self-defense weapons to women.
Takeaways
Print Campaign
Brings awareness to the topic.
Visually appealing
Eye-catching yet simple.
Microsite
Making it easier for women to research potential partners.
Consolidates all information into one page.
Let's women share this information with others.
Very easy and straightforward to use.
Pop-Up
Collaborates with the target audience to spread awareness.
Located in an area where many crimes against AAPI have been inflicted, becoming an important place to have this campaign.
Gives important tools to people who will benefit from the weapons.