SIX FLAGS
REBRAND
TIMELINE
3 Months
TEAM
Alyssa Dizon
Alice Garcia
Dorothy Wann
Cindy Wu
ROLE
Brand Designer
TOOLS
Illustrator
Indesign
Photoshop
After Effects
Dimension
TinkerCAD
Figma
OVERVIEW
Six Flags was made for people to take a break from their mundane lives and enjoy a day of thrills at an affordable price. Offering everything from rides, water parks, food, and games.
OBJECTIVE
Six Flags’ overall look and feel are outdated and and overly complicated. The update changes their brand image to better reach their target audience and reflect their products and services accurately. Therefore redesigning Six Flags to be simple and effective just like their mission.
REDESIGN
Six Flags logo is overly complicated so we stripped it down to the basics but kept it fun and fresh for its theme park setting.
Positioning Statement
We are for the thrill seekers, risk takers, and fun lovers. Six Flags are for the people. Liberating everyone from their mundane life to experience epic thrills.
Logo Variations
LOCKUP
STAND ALONE
FILLED
Brand Mascot
Flaggy
Color
Palette
Six Flags' original design used the rainbow, we decided to stick with that theme but a more updated modern version of their color scheme for the design to better appeal to their target audience.
DRAGON FRUIT #FF02A2
(255,2,162)
C= 0
M= 98
Y= 0
K= 0
Rhodamine Red C
SCARLET
#FC2222
(252,34,34)
C= 0
M= 100
Y= 98
K= 0
Bright Red C
PUMPKIN #FFA201 (255,162,1)
C= 0
M= 47
Y= 100
K= 0
137 C
OFF WHITE #F5F5F5 (245,245,245) C= 3
M= 2
Y= 2
K= 0
663 C
CHARTREUSE #92DD03 (146,221,3)
C= 55
M= 0
Y= 100
K= 0
375 C
VIOLET #A200FF (162,0,255) C= 55
M= 81
Y= 0
K= 0
2592 C
AZURE #00A2FF (0,162,255) C= 76
M= 25
Y= 0
K= 0
299 C
CHARCOAL #262626 (38,38,38)
C= 71
M= 65
Y= 64
K= 69
Black C
Typography
Gibson was chosen for its bold and sharp look. It is also a font with great legibility, which is imperative for a brand like Six Flags, requiring visitors to use their branding for wayfinding around the park.
TYPE PARING
BOLD
REGULAR
SEMI BOLD
BOLD
HEAVY
Applications
BILLBOARDS AND SIGNAGE
TICKETING AND HANDOUTS
FOOD AND MERCHANDISE
EMPLOYEE OUTFITS
Campaign
Playing off the brand name came the launch of the 6 campaign. It is a total 6 take over from print, digital, and in the airport's terminal 6.
Takeaways
BRAND IDENTITY
Six Flags is now a more modern and fun brand.
The brand is now playful with its bright color pallet and mascot.
The experiences are elevated with the branded products to showcase the rebrand.